Our Expertise


What we do



Introducing and solidifying your brand with consumers, on the ground, through heightened awareness, engagement, and a well-crafted experience. We shape consumers’ perception of your brand and driving home the importance of the value proposition.


  • Unique experiential marketing
  • In-store campaigns
  • On-site outlet campaigns
  • Event activations
  • Strategic brand/product launches

Brand Audits & Market Research

Brand Audits
Our brand audit service describes and evaluates the current state of your brand and its effectiveness in achieving your company’s business objectives.

This assessment is the first step in our brand strategy development and is used to diagnose where your brand strengths lie, as well as to identify potential vulnerabilities or shortcomings.

This is the foundation on which all our other steps depend and the beginning of your definitive brand direction.


Market Research
Often overlooked or outdated, we strongly advise our clients to re-establish their connection to the market and its consumers.

Today’s marketplace is no longer responsive to the strategies that worked in the past. There are just too many products, too many companies, and too much marketing noise.

Brands that understand both when and why consumers behave the way they do, have the highest penetration rate. We know the value of both quantitative and qualitative market research, and will deliver the right results against the needs of your business.

Brand Strategy & Brand Management

Brand Strategy
If your brand manages to deliver purpose beyond profit, you will not only better the lives of your consumers, but you will encourage them to participate in the amplification of your ideals.

Unless your brand stands for something, it stands for nothing.

At the core of our DNA is an obsession to understand what makes your brand unique, and the ways in which to elevate your positioning amongst your consumers.



Brand Management
Our brand management is not only taking place in South Africa but across the African markets.

Multi-nationals are consistently adopting our model of centralised relationship management and communications from South Africa into the region.

The vast experience we have across the markets and our varied agency partner network allows us to ensure you have the relevant local insights and the highest quality execution. If your company operates on the African continent, we’re well poised to take care of your brand.

Traditional Media Planning and Procurement

We understand the media landscape and what it takes to get your media mix right. Wasted exposure is one of the biggest blunders in the Industry and a complete misappropriation of critical marketing spend. With active media solutions taking place across the African region, we’re more than qualified to lead your communication platform decisions.


Programmatic Desktop/Mobile Media

Programmatic media continues to grow exponentially and is at the forefront of industry conversation. We offer programmatic media buying with customised location based audiences and enhanced with data driven Rich Media and Native offerings.

Label-A’s capacity to run high reach, targeted campaigns across multiple devices, elevates our digital programmatic offering to amongst the best in the industry.


Creative Direction, Design & Copywriting

Creative Direction & Design
Too often we are influenced by what’s already out there, whether consciously or subconsciously. We don’t endorse the faux pas of clichéd, bland and forgetful creative.Our hugely experienced team of designers will unlock your creative niche, utilising strategic local insights and world-class expertise.


We’ve all heard the saying – The pen is mightier than the sword. Label-A fights the good fight when it comes to copy and we understand the power of words.


Apps & Web development

App, mobi-site and website development are vitally important platforms for your brand visibility and performance.

With mobile phones being a physical extension in our lives, we also strongly advocate various community-building functionalities that include purchase redemption, gamification, loyalty/reward programs and mobile surveys.


Our capabilities include strategy development, search engine optimisation – including Google display and search, testing, managing pay-per-click campaigns, analysing click-through data and conducting user-behaviour research.


Social Media

A strong believer in adopting a digital first strategy, one has to say that Social Media is probably at the forefront of this positioning.

The power of the Social Media giants cannot be under estimated, however, you’ll need to pay in order to play, there’s a lot of clutter out there.

In order to stand out from the marketing noise, Label-A will manage your Social Media platforms with the attention they deserve by utilising crowd cultures, strategic integration and the latest technologies.



We handle everything from developing your initial concept, to preproduction planning, right through to production and post-production.

Notwithstanding our accessibility to the world-class South African cast and crew, we also utilise our network of suppliers across the region to ensure you get quality production that suits your budget in country.

No matter how big or small, we’ve got tons of expertise in the production field.

We’ve got you covered across Radio, TVC, Photography, Motion Graphics, Animation and Illustration.


POS Procurement

Whether you’re looking for in-store installations, big element fabrication, traditional outdoor POS or consumer incentives, we specialise across the board and deliver to spec.



Road Freight & Forwarding and Clearing
With an extensive network of trucks and agents, we are able to take care of all your freighting needs across South Central Africa.